From Dominican Interactive:
A well-known chocolate company is currently running an advertising campaign for bunny-shaped treats with the tagline, ‘Why wait until Easter?’ I imagine the concept of ‘Lent’ isn’t a popular one among chocolate manufacturers, but it says a lot that they could ask this rhetorical question as if there were no obvious answer. Just as Christmas festivities are extended (for commercial reasons) into the waiting period before Christmas, so too the allure of Easter indulgence pops its head up in the last weeks of Lent.
How should we respond? Well, we should certainly ‘wait until Easter’, and stay faithful to our Lenten regimes. But in response to worldly indulgence we should be careful not to become mere puritans. The best way to avoid this possibility is to really spend time meditating on the mysteries we celebrate at Easter, which motivate both our Lenten simplicity and our Easter celebration.
The video above, produced by the Irish Dominican students, is a good way to enter more deeply into the Paschal mysteries. It explains, step by step, the Church celebrations that mark the Easter Triduum (Holy Thursday, Good Friday, Holy Saturday), ending with the drama of the Easter Vigil. This collective journey through the liturgy is also a spiritual journey with Christ.
Cadbury’s might want to rush us to Easter, but a better path is to take your time on the journey, to walk slowly through the Upper Room, to Calvary, to the tomb, and beyond.